You will work to understand the unique business opportunities within each market and deliver strategic marketing consultation, guidance and leadership to our franchise partners. Ultimately, success will be won by helping to establish and grow the Enterprise, National, and Alamo brands across the EMEA region, thereby contributing to the overall success of each partner’s business.

We are seeking a leader who can not only drive marketing strategy but also inspire and lead a highly effective team, helping to shape a team environment that is inclusive, engaged, and connected to the larger mission of the organisation.

Organisation Overview:

From a fleet of seven cars, more than six decades ago, to a global network serving consumers, businesses and governments, Enterprise Mobility is a leading provider of mobility solutions including car rental, fleet management, flexible vehicle-hire, carsharing, vanpooling, car sales, truck rental, vehicle subscription, luxury rental, technology solutions and more, to help make travel easier and more convenient.  

Privately held by the Taylor family of St. Louis, Enterprise Mobility manages a full portfolio of brands including the Enterprise Rent-A-Car, National Car Rental and Alamo brands. Together with its affiliate Enterprise Fleet Management, Enterprise Mobility accounted for $38+ million in revenue for FY ‘24 through a network of more than 9,500 locations and over 90,000 employees. 

Serve as the support resource for all marketing strategies throughout the region, including but not limited to the following:

• Inbound campaigns - Organic Search, Paid Search, Affiliate, Web Development and Digital Teams
• Brand Identity, Trade Dress and Store Design support
• Creative, Media and Sponsorship
• Pan regional awareness & consideration campaigns – B2C and B2B
• Sponsorship management and activation pan region
• Creative assets and toolkits
• Loyalty and Analytics
• Brand Publicity
• Work with partners to help them develop tailored marketing plans, which outline specific strategies and tactics designed to capitalize on the opportunities identified and agreed upon for their individual markets
• Collaborate with the internal team for Franchise Operations to promote communication and alignment between the business and marketing goals and initiatives
• Develop local market consumer insights to share with franchise partners
• Direct the activities of external Marketing agencies and/or internal teams to ensure proper agency service, as needed
• Set priorities and plans in accordance with market potential for growth
• Share of best practices based across the franchise network
• Identify and develop specific key performance indicators against which to measure the success of all marketing activity in each market, and report results to both internal and external partners, as well as senior leadership
• Forecast and manage budgets for the EMEA franchise marketing fund. Provide regular reporting and communication regarding budget tracking activities to all partners
• Seek to improve job performance through self-assessment, skill development, training and goal setting

• Extensive end to end marketing experience
• Experience working with multiple markets and cultures
• Ability to build strong longterm relationships with people at all levels
• Inspirational leader who cultivates an inclusive, high performing team culture
• Comfortable handling large budgets and driving digital initiatives
• Strategic; able to define KPIs and align efforts toward measurable results
• Exceptional communication skills 
• Please note regular travel across the EMEA region will be required as part of this role

Additional Information

Please let us know about any accommodations you may need to participate in the recruitment process.

Location: Egham, Surrey, TW20 9FB 

Salary: Competitive