Enterprise

  • Digital Marketing Specialist

    Location
    Egham
    Area
    Marketing - All Positions
    Job ID
    2018-261791
  • Overview

    Add an annual turnover of $22.3 billion to a rental and leasing fleet of over 1.9 million vehicles spread across 9,900 locations worldwide and you get Enterprise Rent-A-Car – a business that’s grown into the largest global mobility provider in the world.

     

    Enterprise Holdings have a new position open for a Digital Marketing Specialist to join our Marketing and Communications Team, based at our European Headquarters in Egham, Surrey.

     

    Given this role will be involved with all digital marketing channels across all 3 Enterprise Holdings brands - Enterprise Rent A Car, National Car Rental & Alamo Rent A Car, we are looking for a good all-round digital marketer; someone who is curious and with both a flair for the creative as well as an analytical eye.

     

    This is predominantly a Paid Search role however there are opportunities to lead projects across all biddable channels including Display, Paid Social and Conversion Rate Optimisation. It's not just focused on our European operations where we do business but our entire EMEA Franchise network, spanning 40 countries!

     

    You will need great communication and relationship building skills as you will be working with multiple internal teams plus our external agency and media partners. This will be to develop and implement program strategies that maximize business impact and align with overall marketing strategies with a focus on cross-channel integration. You will also be responsible for the development and success of our team of digital specialists!

     

    If this sounds the perfect position for you, please hit the apply button above!

     

     

     

    Responsibilities

    • Hands-on optimization and budget management of the EMEA paid search program with the goal of driving engagement and revenue.
    • Daily, weekly and monthly planning of budgets & traffic delivery to ensure individual market targets are met.
    • Employing relevant large data points to monitor performance and achieve buy-in from the business on recommendation to drive growth
    • Ownership of regular reporting internally to communicate results and updates to the wider business
    • Using your experience with bid management tools and search engines to drive efficiency and growth
    • Work across departments and with agency partners to build customer centric integrated marketing campaigns 
    • Use data and technology to engage customers with the best user experience possible across the acquisition path
    • Define your channels’ strategies. Document and manage a continuous and well documented testing plan.
    • Deliver consistent and measurable growth and performance improvements, against key metrics
    • Proactively identify, evaluate and test new performance marketing advancements
    • Cultivate strategic relationships with agency, media, and technology partners including Google, Adobe and affiliate networks
    • Build and maintain strong working relationships with key stakeholders and other teams in MarCom, such as Brand, PR & Corporate Communications, Creative, Media & Sponsorship and Digital Product Development to provide integrated marketing support for brand initiatives.
    • Similarly, build and maintain strong working relationships with other internal departments to understand and deliver maximum business impact
    • Sharing performance updates, educating and answering questions from our regional marketing teams

     

     

    Qualifications

    • Digital marketing experience in an agency setting or in-house marketing department
    • Curious and analytical thinker: Skilled using qualitative and quantitative data to make decisions and communicate.
    • Practical experience with biddable marketing channels (e.g. Display, Social, Paid Search)

    Additional skills required:

    • Excellent verbal and written communication skills
    • Search Engine Marketing expertise
    • Data literate
    • Experience utilizing bid management platforms
    • Experience managing outside partners and agencies, including setting expectations and communicating satisfaction and improvement opportunities
    • Demonstrated time management and organisational skills
    • Self-motivated and a team player with exceptional work ethic
    • Methodical approach to decision making and problem resolution

     

     

     

     

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